How it Works

Important Information About Your Welcome Email

As a new CareerBrandVideos™ Partner, you received a welcome email with 3 important pieces of information.

1 – Login details for the Partner center. Be sure to keep that handy. (You can login here.)

2 – Your Partner (affiliate) code and partner ID number. We’ll explain more about this below.

3 – A coupon code for your 15% discount on all CareerBrandVideos™ purchases. (It’s also listed in the Partner Center.)

Use your coupon code in two ways:

1 – Use it to get a 15% discount when purchasing CareerBrandVideos™ for yourself.

2 – Use it to get a 15% discount when purchasing CareerBrandVideos™ on behalf of your clients (as described in the “Active Partner Method.”)

To get your discount, enter your unique Coupon Code in the Coupon Code field at checkout. It automatically deducts 15% from your CareerBrandVideos™ total.

Here’s the CareerBrandVideos™ Partner Order Form.

Partner Area Overview

This is where you’ll find all the tools you need to successfully promote our products as a partner.

If you have questions about our Partner Program or if you run into a snag, please use the Contact Form on our website or simply reply to your welcome email.

Here’s a brief overview of the Partner Area.

Once you log in to your Partner Area, you’ll see it’s divided into the following areas, shown in the green navigation tabs at the top of the page. (Note – “Partner” and “Affiliate” are used interchangeably.)

Affiliate (Partner) URLs
Automatically create your Partner (affiliate) links for any CareerBrandVideos™ page to which you want to drive traffic.

Simply enter the URL from any page on our site, click “Generate URL,” and you get your Partner URL for that page.

Statistics
Various statistics on how your referrals are performing. Includes conversion rate, earnings, and visits.

Graphs
Your partner earnings in graph format.

Creatives
This page has a variety of images, banners and text ready-made for you to use on your site and on social media. (Sampling shown below.) Embed codes include your Partner URL.

You’ll also get links to many additional creatives in your welcome emails, including videos and email templates. Be sure to bookmark those.

Referrals
Shows your traffic that converted to either leads or customer, along with payment status.

Payouts
Earnings that have been paid out.

Visits
Shows visits to our site and whether or not they converted. Includes referring URL and date for each visit.

Settings
Change your PayPal payment email here. You can also disable referral notifications.

Coupons
Shows your Partner Discount coupon code. You’ll need this whenever you purchase from CareerBrandVideos.com.

2 Ways to Work the Partner Program

There are two ways to benefit from the program:

1. Passive, in which you simply link to our CareerBrandVideos™ pages using your partner links and
2. Active, in which you engage with the customer in the CareerBrandVideos™ process.

You can use either method or both methods. You’ll make much more with the Active Method, but we recommend doing both.

Both are outlined in detail below in video and text.

1 – Passive Partner Method

Grab your affiliate link using the link generator on the Partner Center home page.  These links identify you in our system as the source of any traffic you drive to CareerBrandVideos™ pages on our site.

You can place these links in various places:

• • • Your website pages
    • Your blogs
    • Your emails
    • Your newsletters
    • Your social media channels

Once the reader clicks on your affiliate link, they’re assigned to you. You’ll get paid your commission, should they make any CareerBrandVideos™ purchase within 180 days.

We do all the sales and marketing work on our end to turn them into clients.

The more traffic you drive through your links, the more commissions you can earn.

For example, you could add your link to relevant anchor text in any blog post in which you talk about video or branding or any related topic.

Or you could post any of the available CareerBrandVideos™ images or banners on your site and use your affiliate link. The Link Generator automatically includes your unique link in an embed code, to make it easy.

Naturally, if you want to promote it more actively, you can do that, too, and earn even more commissions. For example, you could send out occasional emails to your list talking about the benefits of video and linking to CareerBrandVideos™.

If you’re proficient at paid advertising, you could create a paid campaign driving traffic to your affiliate link.

The easiest way to create your partner links is to use the Partner URL Generator.

If for some reason you can’t get to it, or prefer to do all the techie stuff yourself, it’s easy to create your own referral link.

Use your referral link on ANY CareerBrandVideos™ page by adding your referral link at the end of the URL.

Example: if your affiliate username is “john”, and your affiliate ID is “1”, all of the following URL formats will work. Both your username and partner/affiliate ID are included in your welcome email. The part highlighted in bold is the format to follow for any given page.

https://www.careerbrandvideos.com/ref/1

https://www.careerbrandvideos.com/ref/john

https://www.careerbrandvideos.com/page/ref/1

https://www.careerbrandvideos.com/page/ref/john

https://www.careerbrandvideos.com/?ref=1

https://www.careerbrandvideos.com/page?ref=1

https://www.careerbrandvideos.com/?ref=john

2 – Active Partner Method

In addition to using the Passive Method, you have the potential to earn far more by including CareerBrandVideos™ as part of your product and service offerings, with either you or your client writing the video content.

Job seekers get the best results with their videos when professionals like you do the writing, so we want to make it as easy as possible for both of you, when you add CareerBrandVideos™ to your product/service offerings.

Both your client and you can circumvent the worksheet. You’ve already written great content for them. You can easily select juicy nuggets that differentiate and position your clients well, plop them into the CareerBrandVideos™ Submission Form and send it to us.

We’ve found that this typically takes only an hour or two to do. Remember, you can charge your clients whatever you’d like for this service. An hour or two of your time can translate to a significant return.

Here’s how to do it: Complete all the General Information (name, job title, etc.) in the Submission Form as shown. That info needs to be there. But for the content for the Subject Matter Expertise and Personality videos, you can be creative, as long as you keep to the character limits in each field. We suggest that you keep the Testimonials video as we’ve shown.

Below you’ll see 5 ways to actively offer CareerBrandVideos™ to your clients.

1 – Offer as a Standalone Product

If you currently offer products or services, add CareerBrandVideos™ to your product listing.

We currently offer 3 levels of service in our CareerBrandVideos™: Starter, Essential and Premium.

Just like with the passive method above, simply add your Partner/affiliate link (or banners we supply) to your website, blog, emails, newsletters, or social media to drive traffic to CareerBrandVideos™. For every lead that converts to a sale, earn 15% commissions.

Or if you prefer, you can make the sale directly (at any price you like) and collect the payment. Then order the CareerBrandVideos™ on behalf of your client and use the Coupon Code to get your 15% discount.

Enhanced Value

If you offer resume/LinkedIn profile writing or other writing services, you could also write the content for your client’s CareerBrandVideos™ packages. Charge whatever you like for this upsell and add that to the price of the CareerBrandVideos™ package.

This is especially helpful for clients who might have trouble answering the questions on our worksheet, or who simply don’t want to do it.

2 – Add CareerBrandVideos™ to an Existing Product Package

For example, if you sell resume and LinkedIn profile writing services, include CareerBrandVideos™ as an additional component of that service. You’ve instantly created a new product package.

Either you can write the video content, or let the client write the content, then charge whatever additional fee you like for the package.

3 – Offer as an Upsell

Offer CareerBrandVideos™ as an upsell on any of your current products. For example:

“Buy Product Z + a set of CareerBrandVideos™ and save X dollars.”

“Buy Product Z + CareerBrandVideos™ and we’ll give you Product C for Free.”

Either you can write the video content, or let the client write the content, then charge whatever additional fee you like for the package.

4 – Offer Multiple Tiered Pricing Packages

Consider offering several tiered packages with the various services and products you currently offer.

For example, you could offer 3 of your own product tiers with CareerBrandVideos™ features on each:

• Your Basic Branding Package with our CareerBrandVideos™ Starter Videos [lowest price]
• Your Professional Branding Package with our CareerBrandVideos™ Essential Videos [medium price]
• Your Executive Branding Package that includes our CareerBrandVideos™ Premium Videos [premium price]

Or, you could add CareerBrandVideos™ to just one of your current packages (whatever that might be) to create one new package.

You can get quite creative with tiered pricing. Tiered packages make it easier to sell your primary products.

In addition, tiered packages are proven to increase your average transaction value because a percentage of buyers will always buy the most expensive package you offer.

Either you can write the video content, or let the client write the content, then charge whatever additional fee you like for the package.

5 – Offer Custom Videos

We also do fully custom video work, from one video to a series a videos.

If you’re interested, schedule a call with me here and we’ll go over the details. It’s much easier to do in a phone call.

How the Video Creation Process Works

Passive Partner/Affiliate Method

If you only want to sell CareerBrandVideos™ in a passive manner by adding Partner links to your content, you don’t have to do anything beyond adding your Partner link to your content.

Once your referral becomes a client, we communicate directly with the client and handle all the details to create their videos.

Once a month we reconcile accounts and send commission payments via Paypal.

Active Partner Method

If you plan to sell CareerBrandVideos™ as part of your product and service mix, you will handle all communication with the client.

We supply you with:

1. CareerBrandVideos™ Worksheet
2. CareerBrandVideos™ Video Submission Form
3. Video Promotion Strategy and How-To Guide

Once you sign a client, you send them all three documents. Have your client fill out the Video Submission Form, using the Worksheet as an aid. You then forward the completed Video Submission Form to us.

Alternate method – If you have your own set of branding worksheets, you can have your client use them and then complete the Video Submission Form.

Or if it’s part of your service, you can fill out the Video Submission Form for your client and return to us. We leave that up to you. Of course, creating the content yourself for your client’s Video Submission Form is the most lucrative way to use CareerBrandVideos™, because you’ll charge the client whatever fee you’d like for that service.

All we require is the completed Video Submission Form.

Note – the wording in the Submission form is the EXACT wording that will be used in the videos. Be sure the messaging is right for your client. And charge accordingly, especially if you are helping them distill their messaging, or if you are filling it out for them!